A campaign about the people who work at MOD.
From the posters to swag, social, POS, murals inside the restaurant – we wanted to shine a light on their individual stories, their words, their faces. Some of them have come from a tough past but through art and good food we can lift each other up. To MOD, their employees are rock stars, so I started designing band-posters for each of them. The entire campaign is all about the actual people who work there. Each member of the Mod Squad gets their own band poster, and they actually have a lot of inspiring things to say.