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The state of Wyoming is full of images you’d find on your fridge. The Tetons, Yellowstone, The Wind River Range, and so many more.

Sure, you can get there by air, but why would you when you can drive and see so much more. Wyoming Tourism campaign.

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I was drawn to Jackson Hole to work at the small mountain sports agency, Riddell, with mountains outside our door. We had blue-ribbon trout streams, and scary things like bears too.

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Some client relationships sour. We handled those decisively by inviting them to Jackson Hole. Where, upon arrival, he or she is coated in honey, then dropped off near Yellowstone.

 
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Our knowledge of fly fishing and other mountain sports led to relationships with such brands as Winston Fly Rods, Mountain Hardware, Yakima and Bontrager.

Agency: Riddell
Writer: Jim Hagar, Dan Weeks

 
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