Yakima lives by a simple credo. Working should never be confused with living. That’s why, over 30 years ago, they moved the whole company to a laid-back, tie-dyed, northern California town to eke out a living and still enjoy the great outdoors.

Bike, surf, kayak, and ski to your heart’s content.

Agency: Riddell
Writer: Dan Weeks, Greg Wheeler
Photography: Andy Anderson

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